This festive season has set a new benchmark for India’s retail sector as Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report. The Confederation of All India Traders (CAIT), representing over nine crore small traders nationwide, announced that Diwali 2025 recorded the highest-ever business volume in India’s trading history. The report highlights how consumer sentiment strongly favoured locally made products, underlining a powerful shift towards “Vocal for Local” and self-reliant commerce across the nation.
The Biggest Festive Boom in India’s Trading History
According to Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report, the combined value of goods and services sold during the festival season surpassed every previous record. This year, traders witnessed a massive rise in consumer spending on clothing, electronics, sweets, gifts, home décor, and jewellery. Across cities, towns, and villages, traditional marketplaces lit up with enthusiasm, signalling not just economic recovery but the resilience of small traders who form India’s retail backbone.
CAIT’s findings in Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report confirm that Indian-made products dominated festive purchases. This year, nearly nine out of ten consumers consciously preferred indigenous goods over imported alternatives, showing that “Made in India” has transformed from a slogan into a genuine consumer choice.
Consumer Shift Toward Local Products
The insight from Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report reveals a major mindset transformation among Indian shoppers. Consumers increasingly sought locally manufactured items, from handcrafted diyas and traditional attire to home-grown electronics and festive decorations. This patriotic preference reflects a deep-rooted belief in supporting domestic industries and artisans.
For many families, celebrating Diwali in 2025 was not only about lights and sweets but also about empowering local economies. The report notes that several small-scale manufacturers and cottage industries experienced record sales. This growing pride in Indian craftsmanship, as stated in Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report, is a testament to how emotional connection and economic prudence now go hand in hand.
Digital Payments and Modern Marketplaces Drive Growth
The boom described in Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report was also fuelled by rapid digital transformation. Traders across the country adopted online payment systems, UPI-based transactions, and social media marketing to boost their reach. The convenience of digital commerce combined with the charm of traditional shopping created a perfect synergy that defined Diwali 2025.
Small traders used platforms like WhatsApp Business, Google My Business, and local e-commerce apps to connect with customers more efficiently. Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report points out that digital adoption has become essential even for small shopkeepers, ensuring that they remain competitive in an evolving retail landscape.
CAIT’s Role in Empowering Indian Traders
As highlighted in Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report, the Confederation of All India Traders played a central role in promoting the “Buy Indian” campaign. Through nationwide awareness drives and collaborations with local chambers of commerce, CAIT motivated both traders and consumers to support Indian products.
CAIT’s general secretary, Praveen Khandelwal, stated that this year’s record-breaking Diwali reflects a new era of self-reliance and confidence among Indian traders. Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report credits this massive success to CAIT’s consistent efforts in bridging traditional markets with modern retail practices.
Sectors That Shone the Brightest
According to Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report, multiple sectors witnessed exceptional performance during the festive period. The top contributors included:
Consumer Electronics: Smart TVs, kitchen appliances, and home gadgets saw soaring demand as festive discounts attracted middle-class buyers.
Jewellery and Apparel: Traditional wear and gold jewellery recorded impressive sales, driven by wedding season demand.
Home Décor and Furnishings: Consumers invested in Indian-made home products, from carpets to diyas and wall art.
Sweets and Confectionery: Locally sourced sweets dominated gifting trends, reflecting trust in home-grown quality.
Each of these segments underscored the report’s central theme — Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report — a celebration of India’s economic resilience.
The Emotional Connect with Indian Brands
One of the most striking aspects of Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report is the emotional bond consumers displayed toward domestic brands. Many Indians associated buying local with cultural pride, community growth, and national progress. Small shopkeepers across the country reported heart-warming stories of customers deliberately choosing Indian-made items even when cheaper imported options were available.
This emotional factor, captured beautifully in Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report, demonstrates how consumer sentiment can shape the nation’s economy when aligned with shared values.
Rural and Tier-II Cities Drive Festive Demand
Interestingly, Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report found that rural and semi-urban areas accounted for nearly 40% of total festive trade. Improved connectivity, better logistics, and the spread of digital payments empowered small-town traders to serve wider customer bases. The report highlights that local markets in cities like Indore, Surat, Nagpur, and Lucknow witnessed extraordinary footfall, rivalling even metro markets.
This widespread participation shows how Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report represents not just a commercial triumph but a celebration of inclusive growth across all parts of India.
Looking Ahead: Sustaining the Momentum
While Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report is a resounding success, it also sets high expectations for the coming years. CAIT aims to use this momentum to further strengthen India’s domestic retail ecosystem. Initiatives such as digital literacy workshops, export promotion for small traders, and awareness campaigns about sustainable products are already in motion.
The Confederation believes that the lessons from Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report can shape long-term economic strategies that balance growth, sustainability, and national interest.
Conclusion: A Festival of Trade, Trust, and Transformation
In conclusion, Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report is far more than an economic statistic — it’s a story of resilience, trust, and pride in India’s entrepreneurial spirit. It reflects how traders, consumers, and policymakers came together to celebrate not just a festival of lights but a festival of self-reliance.
As India looks ahead, the triumph of Diwali 2025 sales hit Rs 6.05 lakh crore; 87% of consumers chose Indian-made products: CAIT report stands as proof that when citizens choose local, they illuminate the path toward a stronger, more independent economy — one diya, one shop, and one Indian-made product at a time.
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